Interactive marginal revenue as gain minus loss $10 O Quantity Price / marginal revenue ($) 12 34 56 78 910 Demand $9 MR $8 Selling the 2nd unit: gain $9 on the new unit,lose $1 on the 1st — marginal revenue $8. Marginal revenue ($8) is below the price ($9), because the newunit’s price is cut on the old unit too.